I formatted headlines and subheadline copywriting for Truss Becevages' annual summer campaign. The focus was on promoting sales of the XMG and Molly 10.0 products during the four long weekends of summer. 

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I crafted approximately 10 headlines, each accompanied by corresponding subheadings, all designed to evoke the quintessential summer experience. The copy aimed to capture the essence of "summer queues" by emphasizing refreshing sensations, the appeal of cold beverages served on ice, the anticipation of long weekends, and the idea of stocking up on Truss Beverages' products for a weekend getaway.