Old Dutch Foods
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Social Media & Analytics Manager
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Content Strategy & Marketing
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Brand Manager
As a part of the National Marketing team, I played a pivotal role in orchestrating effective communications, branding initiatives, lead generation efforts, and overarching strategies across various digital touch-points.
Being the lead point of contact for external agencies, third parties, vendors, and contractors, I fostered these relationships to ensure a seamless execution of projects.
My commitment to building collaborative ties with different departments resulted in the alignment of our brand strategy with core business objectives, thereby enhancing the overall coherence of our brand identity.
I led the comprehensive landscape of social media management, encompassing strategic analysis, growth development, content creation, and the continuous upkeep of all platforms.
I set success benchmarks and skillfully managed campaign Key Performance Indicators (KPIs) through collaborative efforts with external creative companies.
This entailed the oversight of brand messaging, communication tools, and on-brand creative direction, assuring a steadfast and captivating digital presence that deeply resonates with our target audience.
Within my role, I additionally spearheaded all brand photography shoots for social media, orchestrating the visual narrative that complements our strategic goals. By directing these shoots, I ensured that our imagery aligns seamlessly with the established brand identity, contributing to a visually cohesive and engaging online presence.
