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Horizon Group

  • Brand Strategy, Identity & Messaging

  • Website Copy

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I collaborated with this client to elevate their brand presence, crafting a comprehensive brand strategy that aligned with their organizational goals and values.

 

By conducting in-depth market research and competitive analysis, I was able to identify unique selling propositions and develop a differentiated brand identity. This involved conceptualizing a visually compelling brand logo, color palette, and design elements that resonated with the target audience. 

Simultaneously, I honed in on the clients' distinct voices and values, curating website copy that not only communicated their offering but also established an emotional connection with potential customers. 

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