Belinda Parkes
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Client Relations
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Brand Identity & Messaging
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Social Media Strategy & Guidelines
This project had me working closely with the client, guiding her through the process of defining her brand identity. By leveraging my strategic expertise, I facilitated in-depth discussions and conducted thorough market research to understand the client's vision, values, and target audience.
Through creative working sessions, I helped the client articulate her unique selling points, core values, and brand personality. By analyzing competitors and market trends, I provided valuable insights that allowed us to position her brand effectively.
Using these core insights, I translated our learnings into a cohesive and compelling brand identity and social media strategy. The client received a robust social media guideline reference, encompassing elements such as color scheme, typeface, personas, and messaging strategies. This strategic approach ensured brand consistency across all digital touchpoints.
